To inspire people to do the things that inspire them so that, together, we can change our world.

Simon Sinek, Creator of the “Why Discovery Course”

Simon Sinek is a bestselling author and leadership expert honored with having the 3rd most watched video on TED.com. He’s written 2 bestselling books on leadership and credited for spearheading the concept of “The Golden Circle” – a philosophy based on natural patterns derived in biology that inspires people to act.

But aside from his numerous accolades and successes, Simon Sinek is a visionary. With a passionate fascination with the world’s greatest leaders, his studies led him to discover a pattern of behavior that is shared by each and every one of them. This discovery led him to create the concept of The Golden Circle – a pattern of thinking and behavior that influences and inspires people to act – thus writing his most popular book, Start with Why: How Great Leaders Inspire Everyone to Take Action.


I imagine a world where people wake up every day inspired to go to work and return home at the end of the day feeling fulfilled by the work they do, feeling that they have contributed to something greater than themselves.


The "Why Guy"

  • Author of Start With Why
  • Author of Leaders Eat Last
  • The Why Discovery Course
  • Visionary & Speaker
  • Over 20 Million Views on YouTube

The Man

simon-sinek-the-manSinek was born in Wimbledon, England on October 9, 1973. He moved to Johannesburg, South Africa, as a young boy, and then to London and Hong Kong before settling in New Jersey. He graduated with a BA degree in Brandeis University in Massachusetts and then to City University in London to study law but quit school to get into advertising. He later moved to New York where he worked for a few companies and in 2002, formed his own company, the Sinek Partners.

In 2009, his talk on a TEDx event called "How Great Leaders Inspire" blew away audiences and quickly became the non-profit organization's 3rd most watched video of all time.

Today, Sinek lives in New York and teaches a strategic communication graduate class at the Columbia University. He regularly contributes to major publications such as The Washington Post, The New York Times, The Wall Street Journal, and many others.

As a motivational speaker, he is regarded as an innovative and unconventional intellect, attracting national and international attention. Sinek has been invited to talk to to a wide range of platforms and corporations such as Microsoft, Dell, Intel, SAP, Chanel, the members of the US Congress, the Iraq and Bahrain ambassadors, the United Nations, the United States Military, and the senior officials of the United States Air Force.

Sinek is also an adjunct member of the RAND Corporation - the highly regarded think tank of the US Armed Forces, focused on research and analysis.

Despite all his successes and popularity, Sinek remains true and loyal to his one major goal - leading a movement to inspire people to do the things that inspire them.


Watch Simon Speak In The Video Below

"Do you know your Why? The purpose, cause, or belief that inspires you to do what you do. Simon Sinek's online Why Discovery course can help you learn your Why."


The Author

simon-sinekSinek has written two books: 2009′s Start With Why: How Great Leaders Inspire Everyone to Take Action, and 2014′s Leaders Eat Last: Why Some Teams Pull Together and Others Don’t.

Start With Why is Sinek’s first book that immediately followed his famous TEDx event video that has been watched by millions of people all around the world. The book explored his idea of the Golden Circle – a concept that explains why some people inspire us more than others.

Using real-life stories of the world’s greatest leaders and innovators, Sinek details their patterns of thinking and behavior that set them apart from their contemporaries and competitors. He explains that each person or organization functions in 3 levels: what we do, how we do them, and most importantly, why we do them.

The entire purpose of the book is to ask yourself why you do what you do. Why do you wake up everyday and go to work? By discovering the very reasons why, you’ll find your very motivation and inspiration to do what you do. By exploring these reasons, Sinek believes that you will wake up everyday having the inspiration to give your work the passion that it needs to make it fulfilling.

Weaving together the minds of the greatest leaders the world has ever known, Sinek successfully creates a clear vision on what it truly takes to inspire and lead others to serve a common purpose. For Sinek, leadership is not power or responsibility, it is a way of thinking, acting, and communicating that motivates and inspires others to act.

Leaders Eat Last is Sinek’s latest book, which reveals the next step to create organizations that are happier and healthier. In Start With Why, Sinek successfully shows what it takes to inspire. In this second book, he teaches leaders how to create a circle of safety in the organization to reach the goal of fulfillment and happiness within the group.

Sinek promotes the concepts of trust and cooperation for success and fulfillment. One of these concepts is by taking care of an organization’s people rather than placing profit ahead of the well-being of the members of the group. He discourages struggling companies from laying off its people and instead, encourages leaders to sacrifice the numbers over sacrificing its people. By creating an environment of safety and security among employees, a leader is fostering a world wherein people find inspiration and reason for their jobs, producing fulfilled and happy members of the organization.

These two books have garnered wide accolades and are considered as some of the best books on leadership.


The Visionary

Simon Sinek is more than just an author and speaker. Teaching leaders to take care of its people shows what his goal is all about. To create a world where most people go home satisfied and fulfilled after a full day’s work is his life mission. While a company may have all the money and equipment they could ask for, at the end of the day, it’s always the people that drives every action. By inspiring people to act in accordance to what inspires them, leaders are fostering an environment of happiness and fulfillment that leads to productive and passionate individuals.

A master storyteller and speaker, Sinek has influenced thousands of people all around the world to find the motivation and passion in what they do. Unhappy employees and members of a group can lead to the breakdown of the organization, but secure, fulfilled,and motivated ones can lift and bring the group to new heights.

Teaching leaders and individuals to find meaning and passion in whatever it is they do is the main premise of Start With Why, and it’s the simplest way to bring more happiness and fulfillment to your life.

If you find yourself stuck in a job or business that seems to bring a large amount of stress in your life, Sinek asks you to look deep within to discover why you’re even doing them in the first place. Finding that passion and drive will make all the difference. And for leaders, creating a secure environment that inspires is the best way to succeed.

With the vision to change the world by changing the way you think and act, Simon Sinek hopes to change your life into a more fulfilling and happier one.